The iGaming industry, which encompasses online casinos, sports betting, poker, and other forms of online gambling, has grown exponentially lately. A significant driver of this growth is internet affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions using the traffic or play
Lead generation will be the lifeblood from a business. Without a steady flow of leads, even the most innovative services and products can struggle to find success. In today’s competitive landscape, traditional methods of leads generation may not always be enough. To stand out and attract high-quality leads, businesses must think creatively and st
The digital advertising landscape is increasingly dominated by programmatic advertising, an approach that automates the selling and buying of online ad space. At the heart of the ecosystem are two critical components: demand side platform vs supply side platform. Both play essential roles in connecting advertisers with publishers, nonetheless they
In the highly competitive whole world of mobile apps, user engagement can be a key determinant of success. One from the most effective tools for maintaining and increasing user engagement is mobile push notification. These brief, timely messages show up on a user’s mobile device, providing information, updates, or incentives meant to bring the us
In today’s digital age, businesses rely heavily on website marketing to reach and engage with their audience. But how do companies determine if their online marketing efforts are effective? The answer lies in what is digital marketing analytics. This field has evolved into a crucial component of marketing strategies, providing businesses while us